Manchester Ice Barrels
Manchester Ice Barrels needed to increase awareness and drive sales for their unique cold immersion tanks crafted from repurposed barrels.
Manchester Ice Barrels specialises in transforming old barrels into premium cold immersion tanks, catering to the growing market of cold therapy enthusiasts, athletes, and wellness practitioners. Despite offering an innovative and sustainable product, the company faced challenges in reaching their target audience and generating consistent sales. With cold therapy gaining popularity across the UK, Manchester Ice Barrels recognised the opportunity to capitalise on this trend but lacked the digital marketing expertise to effectively target and convert interested customers. They approached us seeking a strategic advertising solution that would increase brand visibility and directly impact their sales performance.
A Targeted Digital Approach
Our solution focused on creating highly targeted pay-per-click campaigns across Facebook and Instagram, reaching audiences interested in cold therapy, wellness, and sustainable products. We crafted visually engaging advertisements showcasing the craftsmanship of the repurposed barrel immersion tanks while highlighting their benefits. Through precise audience targeting based on relevant interests and behaviours, we ensured ad spend was directed at high-potential customers. Using a combination of compelling images and videos, the campaigns demonstrated the tanks in use, while continuous tracking and optimisation maximised return on investment.
The digital campaigns delivered impressive results for Manchester Ice Barrels, most notably a 50% increase in sales directly attributable to the Facebook and Instagram advertising. The business also enjoyed significantly increased brand awareness, with strong engagement metrics indicating growing interest in their unique offering.
By educating potential customers about both cold therapy benefits and sustainability aspects, the campaigns effectively communicated Manchester Ice Barrels' key selling points. This successful initiative demonstrates how targeted social media advertising can transform sales for niche wellness products with strong visual appeal. Beyond boosting immediate sales, the campaigns established a stronger market presence and expanded customer base for their distinctive products.
