The Peels Arms
We recently had the pleasure of collaborating with a beloved local pub and restaurant to breathe new life into their brand identity through a comprehensive logo redesign.
The Brief
Our client, recognised the importance of a having a strong visual identity to convey their unique atmosphere and offerings to their customers. They also wanted the logo to reflected a key feature of the pub, "the hole in the wall", where the challenge is to wriggle through a small hole in the wall to be granted a certificate of congratulations.
Seeking to modernise their brand while retaining this rich heritage and charm, they approached us with the task of revitalising their logo.
The Process
The design process involved a delicate balance between honouring the past and embracing the future. We sat down with the client and explored various design iterations, carefully considering colour palettes, typography, and imagery.
The final logo retained some recognisable elements of the original design, ensuring a sense of familiarity for existing customers. However, we incorporated a more modern aesthetic and ensured that their hole in the wall took prime place.
The Outcome
The new logo for The Peels Arms is a vibrant and inviting symbol that perfectly captures the essence of their brand. It's both familiar and refreshing, reflecting their commitment to tradition while embracing a contemporary edge.
The playful inclusion of the "hole in the wall" adds a sense of identity and reinforces their unique pub experience. We are confident this new logo will serve The Peels Arms well for years to come, attracting new patrons while remaining a beloved landmark in the community, with a welcoming atmosphere that invites everyone to climb on through.
