project opal
LETS TALK
grow / Manchester & beyond

Reach the right people.
Give them a reason
to choose you.

We help businesses get found, attract better enquiries and stay visible through SEO, paid advertising and social content. We work out where to focus, put the plan into action and keep improving it.
Built by Project Opal / Manchester Ice Barrels
A clear offer. A creative that feels and looks like the business.
Start with what’s getting in the way

Where is your marketing
getting stuck?

You might need more enquiries, better leads or a clearer idea of where your budget is going. We start with the problem and focus the work around it.

People struggle to find you.

You offer what customers need, but they’re finding someone else first. Make your services easier to discover and your offer easier to understand.

Your advertising is wasting money.

Clicks are coming in, but useful enquiries aren’t. Look at the targeting, message and experience after the click to find what needs improving.

Your marketing feels inconsistent.

Posting and campaigns keep slipping behind other work. Build a focused plan that is easier to maintain and learn from.
01 / SEO & local search

Get found when people
are looking.

We improve the pages, content and technical foundations that help customers find your business. The focus is on searches that match what you offer and pages that help people take the next step.
Search and competitor research
Technical and on-page improvements
Local presence and useful content
Talk about search visibility ↗
T&A Resin website and local-search presentation
T&A Resin / Local search and website presentation
T&A Resin website and local-search presentation
Sell My Static / SEO and Google Ads management
02 / Google Ads

Reach people already
looking for your offer.

We build and manage Google Ads campaigns around the searches that matter to your business. From keywords and advert copy to landing pages, we keep the journey connected and use campaign data and your feedback to improve it.
Campaign setup and account reviews
Ad copy, keywords and search-term targeting
Ongoing testing and optimisation
Talk about your campaigns ↗
03 / Paid social

Give a new audience
a reason to stop.

Facebook and Instagram campaigns need a clear offer and creative that earns attention. We shape the message, audience and destination together, then test what brings the right people closer to an enquiry or purchase.
Campaign and audience planning
Ad copy and creative variations
Testing, monitoring and budget reviews
Explore Manchester Ice Barrels ↗
Archived Manchester Ice Barrels paid-social campaign displayed on a phone
Manchester Ice Barrels / Archived campaign creative. The offer shown belongs to the original campaign.
04 / Social content & support

Stay visible.
Stay recognisable.

We turn what customers need to know about your business into useful, consistent content. From themes and captions to branded posts and scheduling, we make social media easier to maintain and give people a reason to keep paying attention.
Content themes and publishing plans
Captions, post design and scheduling
Performance reviews and next steps
Explore the Sanscence project ↗
Sanscence loyalty-card artwork showing consistent customer communication
Sanscence / A consistent identity across customer touchpoints
Sanscence loyalty-card artwork showing consistent customer communication
Sanscence / A consistent identity across customer touchpoints
Marketing in practice

Different businesses.
The right focus for each.

A useful plan connects the offer, the creative and the experience that follows. Here are two examples of that work coming together.
Completed resin-surfacing project at Hunters Court by T&A Resin
T&A Resin / SEO & Google Ads

Connecting local customers
with a specialist service.

Local search, paid campaigns and website improvements around a clear service offer. The work connects how people discover the business with the information they need to make an enquiry.
Discuss local lead generation ↗
Sanscence website shown across desktop and mobile devices
Sanscence / Content & campaigns

One business.
A consistent presence.

Brand, website, social content and campaigns working together across products and services. A consistent identity helps customers recognise the business wherever they meet it.
Explore the Sanscence project ↗
Our approach

Set a direction.
Keep improving.

We agree what success looks like, put the right work into motion and review what it means for your business.
01 / Understand

Start with the business.

We get clear on your customers, objectives and budget, then review what is already working and where the gaps are.
02 / Deliver

Put the plan into action.

We connect the channels, creative and website journey, agree the approvals and put useful tracking in place.
03 / Review

Make the next decision.

We review campaign data alongside the quality of your enquiries and your feedback. Each review ends with a clear next step.

More than a dashboard.

We look at enquiries and sales alongside traffic and clicks, and explain where the data is incomplete. That keeps the conversation focused on what matters to your business.
Scope & budget

A clear plan.
A clear investment.

Before work starts, we agree the priorities, what is included and how the budget is split. You can see what you are paying for and what happens next.

What we agree together

Your management fee, advertising spend and any additional creative or website work.
The deliverables, review schedule and who needs to approve what.
Account access, ownership, commitment and handover arrangements.
Talk through the right scope ↗
Your questions

A few things
you might be wondering.

Which channel should we start with?

We start with your customers, offer, existing demand and budget. Sometimes the website or measurement needs attention first. We recommend a focused starting point and explain why.

How much budget do we need?

We agree the scope around your priorities. The proposal separates management fees, advertising spend and any additional creative or website work, so the total investment is clear.

How soon will we see results?

Paid campaigns can bring traffic sooner, while SEO usually needs a longer view. Enquiries depend on the offer, audience and website too. We agree sensible review points rather than promise a fixed result.

Can you improve our existing campaigns?

Yes. We can review your account, targeting, creative, landing pages and measurement, then recommend what to keep, change or stop.

Who controls the accounts, and what is the commitment?

We agree account ownership, access, notice periods and handover arrangements before work starts. These details are set out in your proposal.
Design. Build. Grow.

Keep the next
step connected.

Design

Give your brand and campaigns a clear, consistent identity, with the creative and materials to support them.
Explore Design ↗

Build

Give visitors a clear route from the advert to the enquiry or purchase, with a website or online shop built around the next step.
Explore Build ↗
LETS TALK

What would you like to build, improve or Fix?

Whether you have a clear brief or just the start of an idea, we'll help you shape the right next step.
Design, development and marketing for businesses that want to do more.
LETS TALK
project opal
We help businesses build stronger brands, make better use of technology and get more from their marketing.
top software developers for manufacturing in manchester
Techies Go Green
SERVICES
COMPANY
GET IN TOUCH
CONTACT US
©2026— Project Opal Ltd
Cookie Policy Privacy Policy