THE CHALLENGE
Turning online visibility into a reliable source of new enquiries.
T&A Resin already had a strong service offering and a growing reputation locally, but the website needed to do more of the work when it came to attracting new customers.
The challenge was not simply to increase traffic. We needed to put the business in front of people who were actively considering a new driveway, garden renovation or commercial resin project, then make sure the website gave them a clear reason to get in touch.
That meant improving both sides of the journey: how people discovered the business through search, and what happened once they landed on the website.
The challenge was not simply to increase traffic. We needed to put the business in front of people who were actively considering a new driveway, garden renovation or commercial resin project, then make sure the website gave them a clear reason to get in touch.
That meant improving both sides of the journey: how people discovered the business through search, and what happened once they landed on the website.
A SEARCH STRATEGY BUILT AROUND REAL CUSTOMER INTENT
Focusing on the searches most likely to lead to real work.
We started by building and refining Google Search campaigns around the services T&A Resin wanted to grow.
Rather than chasing broad traffic, the campaigns focus on people showing clear intent to enquire. We continually review search terms, keywords, locations and campaign performance to improve the quality of the traffic reaching the site.
As the campaigns have developed, we have continued refining the account based on how real customers search and which areas of the business offer the strongest opportunities for growth.
Rather than chasing broad traffic, the campaigns focus on people showing clear intent to enquire. We continually review search terms, keywords, locations and campaign performance to improve the quality of the traffic reaching the site.
As the campaigns have developed, we have continued refining the account based on how real customers search and which areas of the business offer the strongest opportunities for growth.
LOCAL SEO
Building stronger visibility across the areas T&A Resin serves.
Alongside paid search, we have been improving the website’s organic visibility so the business can become less reliant on advertising over time.
A major part of this has been strengthening the site around the locations T&A Resin works in, including areas across Tameside, Stockport, Cheshire and the wider Greater Manchester region.
We have improved key service and location pages, strengthened the way the website is indexed by Google and continued expanding the amount of useful, relevant content available on the site.
The aim is to build long-term search visibility around the services and locations that matter most to the business.
A major part of this has been strengthening the site around the locations T&A Resin works in, including areas across Tameside, Stockport, Cheshire and the wider Greater Manchester region.
We have improved key service and location pages, strengthened the way the website is indexed by Google and continued expanding the amount of useful, relevant content available on the site.
The aim is to build long-term search visibility around the services and locations that matter most to the business.
AN ONGOING PARTNERSHIP
A strategy that continues to develop with the business.
Our work with T&A Resin is ongoing, which means the strategy can adapt as new opportunities become clear.
Recent work has included planning stronger commercial case studies, expanding the portfolio of completed projects and preparing new campaign angles around garden renovations and commercial resin work.
This ongoing approach allows us to keep learning from real campaign performance and continually improve how the business is positioned online.
Rather than carrying out a one-off SEO project or launching an advertising campaign and stepping away, we work as a long-term digital partner focused on helping the business generate more value from its online presence.
Recent work has included planning stronger commercial case studies, expanding the portfolio of completed projects and preparing new campaign angles around garden renovations and commercial resin work.
This ongoing approach allows us to keep learning from real campaign performance and continually improve how the business is positioned online.
Rather than carrying out a one-off SEO project or launching an advertising campaign and stepping away, we work as a long-term digital partner focused on helping the business generate more value from its online presence.
