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Manchester Ice Barrels / Case study

A distinctive product.
A clearer reason to stop scrolling.

Paid social campaigns for a business turning repurposed barrels into cold immersion tanks, using clear creative and targeted Facebook and Instagram advertising to introduce the product to relevant audiences.

Paid social Facebook ads Instagram ads Advert creative Campaign optimisation
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Sector

Wellness & leisure

The brief

Product awareness & sales

Channels

Facebook & Instagram

The project at a glance

Reach relevant people.

Facebook and Instagram campaigns focused on audiences interested in cold immersion, fitness and wellness.

Make the offer clear.

Visual adverts that show the barrel, explain the proposition and give people a reason to explore it.

Keep improving.

Campaign tracking and ongoing adjustments to the audience and creative as the advertising ran.

The brief

A product worth seeing.
An audience to find.

Manchester Ice Barrels turns repurposed barrels into cold immersion tanks. The business needed more people to discover the product and a practical way to support sales.

The challenge was to introduce a specialist product in a busy social feed. The adverts needed to show what it was, communicate the offer quickly and reach people with a relevant interest.

What needed to work

Find the right audience

Use Facebook and Instagram targeting to reach people interested in cold immersion, wellness and fitness.

Show the product clearly

Bring the barrel, its repurposed materials and the offer into creative that is easy to understand on a phone.

Learn from the campaign

Track the advertising and make adjustments as it runs, rather than treating the first creative and audience as fixed.

What we delivered

Make the product clear.
Make the advertising work.

01 / Audience & approach

Start with the people
most likely to be interested.

We focused the campaigns on Facebook and Instagram, using relevant interests and behaviours to help Manchester Ice Barrels reach potential customers.

The audience approach centred on cold immersion, fitness, wellness and an interest in repurposed products.

The product’s origin was part of the story. Showing the barrels and their transformation helped explain what made the business different, alongside the practical sales offer.

Audience targeting · Facebook · Instagram

02 / Advert creative

Show the barrel.
Explain the offer.

The adverts brought together product imagery, direct headlines and a clear price-led offer.

Image and video creative showed the tanks and their use, giving people a quicker way to understand the product than a long explanation. The feed example pairs the creative with a contact call to action.

Advert messaging · Image & video creative · Product presentation

Manchester Ice Barrels Facebook advert with the product offer and contact button
A Facebook feed advert mockup, showing the product, offer and contact call to action.

03 / Campaign management

Review the response.
Refine the campaign.

We tracked the campaigns as they ran and made ongoing adjustments to the advertising.

Audience targeting and creative were reviewed together, keeping the focus on how people responded to the product and offer. The portrait example shows how the campaign was presented in a mobile placement.

Campaign tracking · Creative review · Ongoing optimisation

Manchester Ice Barrels portrait social advert shown on a phone
A portrait advert mockup from the campaign, showing the same offer in a mobile placement.

What the work delivered

One product story.
Across paid social.

The work brought audience targeting, advert creative and campaign management together across Facebook and Instagram.

The campaign gave Manchester Ice Barrels a way to introduce its product to relevant people, communicate the offer and review the response as the advertising ran.

Area

The requirement

What the project delivered

Audience

The requirement

Introduce a specialist product to people with a relevant interest.

What the project delivered

Targeted Facebook and Instagram campaigns built around cold immersion, fitness and wellness audiences.

Creative

The requirement

Explain the product and offer quickly in a social feed.

What the project delivered

Image and video advertising that showed the barrels, their use and a clear sales proposition.

Campaign delivery

The requirement

Keep the advertising under review as it ran.

What the project delivered

Campaign tracking and ongoing optimisation of the creative and targeting.

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