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T&A Resin / Case study

Helping a local specialist get found.

Ongoing SEO, paid search and website design for a driveway and surfacing business taking its next step online.

Design Build Grow

53% more Google organic visitsJuly → August 2026 · 131 to 200 visits

Explore the results ↓
Sector
Driveways & surfacing
Engagement
Ongoing digital support
Platform & channels
Wix · SEO · Google Ads
Completed T&A Resin driveway at Hunters Court, Stalybridge
● ● ● T&A Resin / Website V2 concept
Proposed T&A Resin homepage from the August 2026 project report
CLIENT PROJECT PHOTOGRAPHY + WEBSITE V2 DESIGN CONCEPT
Bringing the quality of T&A’s work into its online presence. Website V2 is shown as a design concept, not a launched redesign.

The project at a glance

Get found.

Technical SEO, on-page improvements and useful search-led content.

Stay relevant.

Local campaign refinement and a dedicated commercial page.

Build trust.

A new website direction centred on services, workmanship and enquiries.

The brief

Good work needs
a clear route to market.

T&A Resin installs driveways, patios and pathways across Greater Manchester. Its website needed to help prospective customers discover the business, understand the options and take the next step towards a quote.

Our work connected two priorities: improving visibility through search, and developing a website experience that makes better use of that attention. Alongside the residential offer, we also helped prepare a dedicated route for commercial projects.

What needed to work

  • Reach people researching driveway and surfacing services.
  • Give residential and commercial customers relevant information.
  • Make workmanship, service information and enquiry options easier to find.

The work

From search visibility
to a clearer next step.

Each part of the programme addresses a different point in the customer journey: finding the business, considering its services and getting in touch.

01 / Grow · Organic search

Useful answers.
Stronger search foundations.

We maintained the website’s technical and on-page SEO alongside a regular schedule of two search-focused articles per month. The content addresses questions people ask while researching driveway installation.

This combines the foundations that help search engines understand the site with useful information for potential customers. During August, Google organic visits increased from 131 to 200.

  • Technical SEO
  • On-page SEO
  • Search-led articles
Google organic traffic / 2026

A growing route
into the business.

July 131 visits
August 200 visits
Technical foundations Page relevance Useful content

+69 visits month-on-month. The measured change is in organic traffic, not sales or confirmed enquiries.

Source: T&A Resin SEO Report, August 2026, pages 3–4. Figures are a one-month comparison.

02 / Grow & Build · Relevant journeys

A different brief deserves a different landing page.

We refined the existing Greater Manchester Google Ads campaign, including its geographic targeting and focus, to improve the relevance of future traffic.

Alongside this, we built a dedicated commercial projects landing page. It gives the business a separate destination for commercial prospects, with a dedicated advertising campaign planned to support it.

At the August reporting point, the page was ready to launch and the commercial campaign was still in preparation. The impact of the residential campaign changes was also still being monitored.

  • Local campaign refinement
  • Commercial landing page
  • Campaign planning
Two audiences / Relevant next steps

Residential customers

Local driveway and surfacing searches.

Local campaign → Residential service information
EXISTING CAMPAIGN · REFINED

Commercial customers

A dedicated destination for business projects.

Planned campaign → Commercial landing page
PAGE BUILT · LAUNCH PLANNED
Illustration of the campaign approach documented in August. This is a journey explanation, not an advertising dashboard.

03 / Design · Website V2

Let the workmanship do more of the talking.

We created a design system and style guide to give the next version of the website a consistent approach to typography, colour, imagery, components and calls to action.

The homepage concept gives completed projects more space, makes the core services clearer and brings supporting information into the enquiry journey. Reviews, practical answers and visible survey requests help customers understand what to do next.

The design system and first homepage concept were complete at the August reporting point, with service-page design underway. Conversion improvements remain an objective to test after implementation.

  • Design system & style guide
  • Homepage concept
  • Service-page direction
● ● ● Website V2 / Design concept
Full T&A Resin homepage concept with services, completed projects, installation process and enquiry calls to action
Homepage concept extracted from the August project report. Scroll within the frame to explore the design. It retains the established T&A identity; this was not a rebrand.

The results / August 2026

More organic visits.
A clearer focus for what comes next.

The strongest measured progress was in Google organic traffic. Reporting also showed where further work was needed to turn visits into enquiries.

+53%

Google organic visits

131 in July → 200 in August.
52.7% increase, rounded to 53%.

394

Total website visits

Up from 376 in July.
A 4.8% month-on-month increase.

6

Form submissions

Recorded in August.
Newly reported metric; no July comparison.

Visibility improved; conversion is the next priority. Click-to-contact actions fell from 18 to 12, while paid ad clicks fell from 141 to 129. These figures helped focus the next phase on campaign relevance, stronger project presentation and clearer enquiry journeys.

This snapshot shows traffic and recorded actions, not confirmed leads, won projects or revenue. The redesign and planned commercial campaign are not credited with these results.

Area
Delivered by August
Next focus

Search

Delivered by August

Ongoing technical and on-page maintenance, plus regular search-focused content.

Next focus

Maintain useful content and monitor whether increased visibility leads to meaningful enquiries.

Explore the SEO work

Commercial

Delivered by August

A dedicated commercial landing page, built and ready for launch.

Next focus

Launch the page and its planned campaign, then measure the quality of the opportunities it generates.

Explore the campaign approach

Website

Delivered by August

A completed design system and first homepage concept, with service-page work underway.

Next focus

Review and develop the new direction, then assess its effect on engagement and enquiries after launch.

Explore the design

Source: T&A Resin SEO Report — August 2026, pages 2–9. Comparison period: July and August 2026. Project status is reported as at August.

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