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G Edwards Plastering / Case study

Show the workmanship.
Make the next step clear.

Website design and development for a plastering business, bringing its services, project imagery and quote enquiries together in a professional online presence.

Website design Web development Service pages Project imagery Quote enquiries
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Sector

Plastering & trades

The brief

A professional online presence

Website focus

Services, work & enquiries

G Edwards Plastering website homepage with a quote request form shown on a laptop
The G Edwards Plastering website shown on a laptop, with service messaging and a quote request form visible on the homepage.

The project at a glance

Present the business clearly.

A clean website design that reflects the business and gives potential customers a clear introduction.

Let the work speak.

Project imagery and service information that help visitors understand the work on offer.

Make contact straightforward.

A visible quote request form and clear contact routes for people ready to discuss a job.

The brief

Quality work.
A clearer online introduction.

G Edwards Plastering wanted a website that could show the quality of its work and help potential customers take the next step.

We started by discussing the business, its customers and what the website needed to do. The design then brought the service information, visual assets and enquiry routes into one clear experience.

What needed to work

Show the standard of work

Use relevant project imagery to give visitors a useful impression of the work, rather than relying on general claims.

Explain the services

Present the work on offer in a structure that helps customers find the information relevant to their job.

Make it easy to enquire

Give visitors a clear way to request a quote or contact the business once they are ready to talk.

What we delivered

A practical website.
Built around the customer.

01 / Website design

A professional look.
Room for the work.

The website design was kept clean and professional so the work could take centre stage.

We worked with G Edwards Plastering to select visual assets and shape a layout that fitted the business, with a consistent approach to colour, typography and content.

That gave the website a clear visual direction, while keeping the focus on what potential customers need to know about the services and the business behind them.

Website layout · Visual direction · Project imagery

G Edwards Plastering brand graphic showing a plasterer at work
An existing G Edwards Plastering brand visual, connecting the website’s presentation with the business and its work.

02 / Service information

Help customers find
the service they need.

The service section brings the different types of work into a clear, browsable layout.

Images sit alongside short explanations, helping visitors understand the options before getting in touch. The aim is to make the website useful to someone considering a real plastering job, rather than simply presenting a list of services.

Service structure · Clear navigation · Supporting images

G Edwards Plastering website services section shown on a laptop
The services section shown in a website mockup, with imagery and descriptions arranged as clear cards.

03 / Enquiry journey

A clear route
from interest to enquiry.

The homepage puts a quote request form alongside the main service message, giving visitors a direct way to discuss their job.

Clear navigation and contact options support the same next step throughout the site: understand the work, decide whether it fits the job and start a conversation.

Quote request form · Contact routes · Customer journey

The website / Customer journey

Understand the service.
See the work.
Request a quote.

01 / Explore
Find the service information relevant to the job.
02 / Assess
Use the project imagery to understand the work.
03 / Enquire
Share the job details through the quote request form.
The customer journey: explore the services, see the work and get in touch about a job.

What changed

A clearer presence.
A practical next step.

The website brings G Edwards Plastering’s services, visual presentation and enquiry routes into one place.

It gives potential customers a way to learn about the business and request a quote, with a design that keeps the work at the centre of the story.

Area

The requirement

What the project delivered

Business presentation

The requirement

Give potential customers a professional introduction to the business.

What the project delivered

A clean website design aligned with the business’s visual identity and the work it delivers.

Service information

The requirement

Help customers understand the services and see relevant work.

What the project delivered

Structured service content supported by selected visual assets and clear navigation.

Enquiries

The requirement

Make it straightforward for interested visitors to discuss a job.

What the project delivered

A visible quote request form and clear contact routes within the website.

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