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Sanscence / Case study

Bringing a wellness business to life.

Branding, packaging, ecommerce and ongoing marketing support for a new wellness business combining Reiki treatments with handmade products.

Branding Design Web Development Paid Social Social Media

Sector

Wellness & retail

Starting point

New business launch

Platforms

Shopify & Etsy

Sanscence
The Sanscence candle range: a shared label system, with a distinct colour and symbol for each product.

The project at a glance

Brand

A consistent identity across the Reiki practice, product range and supporting materials.

Commerce

Shopify and Etsy stores, with processes for online and in-person sales.

Marketing

Social content, paid advertising and ongoing support to help the business reach new customers.

The brief

One business. Two different customer experiences.

Sanscence started with an idea to bring Reiki treatments and handmade wellness products together under one brand.

The challenge was creating a business that could offer both without either feeling like an afterthought. Customers needed to be able to explore the product range, make purchases and learn about the treatments, all through a consistent and recognisable brand.

Starting without an established identity, website or sales infrastructure, Sanscence needed everything from its initial branding and packaging through to the systems and marketing required to start trading.

What needed to work

A consistent identity

Create a recognisable brand that works across the Reiki practice, product packaging, website and marketing materials.

Products ready for sale

Develop packaging and online sales channels that make the product range easy to recognise, explore and purchase.

Support beyond launch

Put the right marketing materials and processes in place to help Sanscence establish itself and develop as a business.

What we delivered

The work, and the thinking behind it.

01 / Design

A consistent identity across the business.

Sanscence needed an identity that worked just as well for its Reiki treatments as it did for its range of handmade products.

We developed the branding around a distinctive purple palette, consistent typography and a flexible approach to product packaging.

For the chakra candle collection, we created a shared label system that gives each product its own colour and symbol while keeping the wider range recognisable.

This approach meant new products could be introduced without having to rethink the packaging each time, while ensuring everything felt like part of the same brand.

Brand identity · Candle packaging · Branded print materials

The identity applied to a finished candle: brand, product name and variant brought together on the packaging.

02 / Build

Making the product range available online.

With the branding established, the next step was giving customers somewhere to discover and purchase Sanscence's products.

We developed the Shopify website and Etsy store, providing two online sales channels for the business.

Both were designed to present the products clearly, maintain a consistent brand identity and make purchasing straightforward.

We also helped establish the processes needed to manage sales across online and in-person channels, giving Sanscence a practical setup to operate from as the business develops.

Shopify store · Etsy store · Sales setup

A project presentation showing the Sanscence identity and its customer-facing applications.

03 / Grow

Supporting the business beyond launch.

Alongside the initial launch, we've continued to work with Sanscence on its digital marketing.

This includes creating and managing social media content, running paid advertising campaigns and producing promotional materials for new products and seasonal campaigns.

We've also supported the business with marketing advice as new ideas and opportunities come up, helping Sanscence decide where to focus its time and budget.

It's an ongoing relationship that allows us to build on the initial work rather than treating the launch as the end of the project.

Social Media · Paid Advertising · Campaign Creative · Ongoing Marketing Support

A showcase of the Sanscence social media content creation.

What changed

From a starting idea to a business with the tools to sell.

Starting a new business involves more than creating a brand and putting a website online.

For Sanscence, our work brought together the identity, product presentation, sales channels and marketing activity needed to begin trading and develop a consistent presence across the business.

Area

Starting point

What the project delivered

Brand & product

Starting point

No established brand identity or consistent approach to product packaging.

What the project delivered

A recognisable identity with a flexible packaging system, applied across the candle collection, treatment materials and wider business.

Online sales

Starting point

No existing ecommerce stores or established processes for selling products online.

What the project delivered

Shopify and Etsy stores, with processes to support sales both online and in person.

Marketing

Starting point

A new business without an established marketing presence or campaign materials.

What the project delivered

Social media content, paid advertising and promotional materials, supported by ongoing advice as the business develops.

Client testimonial

In the client’s words.

“I can’t thank the team at Project Opal enough for everything they’ve done. They’ve helped me turn my dream into a reality. They’re always on hand to offer advice, or simply lend a helping hand, even when it goes beyond the work they’re doing for us. It genuinely feels like they care about our success as much as we do.”

Sandra Howard

Founder & Reiki Practitioner, Sanscence

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